Cloud AI Applications & Industry AI Solutions

AI Inside Databases

Moving data out of a database for AI adds a pipeline to build and secure. Most databases now run vector search and model calls in place.

Multicloud AI & ERP / Cloud AI Applications & Industry AI Solutions

AI Inside Databases: diagram comparing AWS, Azure and Google Cloud
How AI runs inside a database, and how AWS, Azure and Google Cloud each implement it.

Why it matters

Every pipeline that copies operational data for AI is another thing to maintain and another place data can leak. Running AI inside the database keeps one copy, one set of permissions and fresher results.

How it works

AI in the database

Applications send ordinary SQL. Embeddings live next to the rows they describe, vector search finds nearest neighbors with normal filters, and AI functions call models to embed, classify or generate directly from queries, joining the answers with business data.

AWS, Azure and Google Cloud compared

AWSAzureGoogle Cloud
PostgreSQL vectorsAurora and RDS with pgvectorPostgreSQL Flexible Server (pgvector, DiskANN)AlloyDB AI (ScaNN)
Model calls from SQLAurora MLazure_ai extensionAlloyDB and BigQuery AI functions
Native vector typepgvectorAzure SQL vector typeSpanner and AlloyDB vectors
Warehouse MLRedshift MLFabric AI functionsBigQuery ML
NoSQL vectorsOpenSearch via zero-ETLCosmos DB vector searchFirestore vector search

What makes each cloud different

AWS

Aurora PostgreSQL supports pgvector, and Aurora ML calls Bedrock and SageMaker models from SQL. Redshift ML trains and predicts with SQL in the warehouse.

Azure

Azure SQL now has a native vector type and functions, PostgreSQL Flexible Server supports pgvector and DiskANN, and the azure_ai extension calls Foundry models from queries.

Google Cloud

AlloyDB AI combines pgvector with Google's ScaNN index and natural-language-to-SQL features, while BigQuery and Spanner run vector search and AI functions in place.

Design decisions that matter

  1. 01AI where the data lives

    Avoid copies when the database can do it.

  2. 02Same security for AI queries

    Row-level security applies to vectors too.

  3. 03Keep embeddings fresh

    Re-embed on update automatically.

  4. 04Index for scale

    HNSW, DiskANN or ScaNN as data grows.

Common mistakes we see

  • Separate vector copies of operational data. Out of date within hours.
  • Bypassing database permissions. AI sees rows users cannot.
  • Unindexed vector queries. Slow scans as tables grow.

A practical 30-day plan

  1. Week 1

    Pick one table and use case.

  2. Week 2

    Add embeddings and an index in the database.

  3. Week 3

    Call models from SQL and join with business data.

  4. Week 4

    Automate re-embedding and check permissions.

How NTS helps

NTS adds AI to existing databases on AWS, Azure and Google Cloud, covering vector search, in-database model calls and natural-language querying, without new pipelines or data copies.

What you get

  • Vector search added to your existing databases
  • AI functions in SQL for analysts
  • Performance and cost tuning
  • Security for AI queries

Typical outcomes

  • AI features without new infrastructure
  • Faster insights for analysts
  • Lower data movement and cost

How we work with you

  1. 1Assess

    A focused review of your AI inside your databases across AWS, Azure and Google Cloud. We look for the gaps we find most often: separate vector copies of operational data, bypassing database permissions and unindexed vector queries.

  2. 2Design

    A target architecture and roadmap built on the decisions that matter most: AI where the data lives, same security for AI queries, keep embeddings fresh and index for scale.

  3. 3Build

    Hands-on delivery alongside your team. We pick one table and use case, add embeddings and an index in the database, call models from SQL and join with business data, and finally automate re-embedding and check permissions.

  4. 4Run and improve

    We tune AI queries and indexes, and adopt new database AI features as they launch.

Why teams choose NTS for AI inside your databases

  • Use what you have

    We add AI to existing databases instead of new platforms.

  • Analysts empowered

    AI in SQL puts new capabilities in familiar tools.

  • Data stays put

    Less copying means less risk.

Book a free 30-minute review

Talk to an NTS architect about your AI inside your databases on AWS, Azure and Google Cloud.