Cloud AI Applications & Industry AI Solutions

Customer Support AI

Good support AI solves the simple cases and hands the rest to a person with the full conversation, so customers never repeat themselves.

Multicloud AI & ERP / Cloud AI Applications & Industry AI Solutions

Customer Support AI: diagram comparing AWS, Azure and Google Cloud
How an AI-assisted support call works, and how AWS, Azure and Google Cloud each implement it.

Why it matters

Contact centers face rising volumes and costs, and customers expect instant answers. AI agents can resolve routine requests end to end and make human agents faster on the rest, if the handoff is seamless.

How it works

AI-assisted support

Customers call, chat or message. An AI agent understands the request and answers, using back-office tools to check orders or accounts. If it cannot resolve the case, it hands off with a summary and history. Analytics on every conversation reveal topics, sentiment and quality.

AWS, Azure and Google Cloud compared

AWSAzureGoogle Cloud
Contact centerAmazon ConnectDynamics 365 Contact CenterCustomer Engagement Suite
AI agentConnect AI agentsCopilot Studio agentsConversational Agents
Agent assistReal-time suggestions in ConnectCopilot for agentsAgent Assist
Conversation analyticsContact LensCustomer Service insightsConversational Insights
Classic botsAmazon LexAzure Bot ServiceDialogflow CX

What makes each cloud different

AWS

Amazon Connect combines telephony, chat, AI agents for self-service and real-time agent assistance, with Contact Lens scoring every call for sentiment and quality.

Azure

Dynamics 365 Contact Center pairs with Copilot Studio agents for self-service and Copilot for human agents, drawing on CRM data and knowledge articles.

Google Cloud

Google's Customer Engagement Suite offers generative virtual agents, Agent Assist with real-time suggestions and Conversational Insights across all calls.

Design decisions that matter

  1. 01Automate the top intents fully

    Not just deflect them.

  2. 02Handoff with full context

    Summary, history and sentiment.

  3. 03Assist humans in real time

    Suggested answers and next steps.

  4. 04Analyze every conversation

    Fix root causes, not just tickets.

Common mistakes we see

  • Bots that trap customers. No easy route to a person.
  • AI without back-office access. It can talk but not resolve.
  • Measuring deflection only. Resolution and satisfaction matter more.

A practical 30-day plan

  1. Week 1

    Analyze contact reasons and pick the top three.

  2. Week 2

    Build an AI agent with tools for those intents.

  3. Week 3

    Set up handoff and agent assist.

  4. Week 4

    Launch to a share of traffic and measure resolution.

How NTS helps

NTS modernizes customer support with Amazon Connect, Dynamics 365 Contact Center and Google's Customer Engagement Suite, covering AI agents, back-office integration, agent assist and analytics.

What you get

  • AI agents for chat, email and voice
  • Agent assist with suggested answers
  • Integration with your CRM and ticketing
  • Quality and satisfaction monitoring

Typical outcomes

  • Shorter wait and resolution times
  • More requests resolved automatically
  • Higher agent productivity

How we work with you

  1. 1Assess

    A focused review of your customer support AI across AWS, Azure and Google Cloud. We look for the gaps we find most often: bots that trap customers, AI without back-office access and measuring deflection only.

  2. 2Design

    A target architecture and roadmap built on the decisions that matter most: automate the top intents fully, handoff with full context, assist humans in real time and analyze every conversation.

  3. 3Build

    Hands-on delivery alongside your team. We analyze contact reasons and pick the top three, build an AI agent with tools for those intents, set up handoff and agent assist, and finally launch to a share of traffic and measure resolution.

  4. 4Run and improve

    We review conversations, improve answers and add new intents every month.

Why teams choose NTS for customer support AI

  • Better service, lower cost

    AI handles routine requests while people handle the hard ones.

  • Contact center integration

    We connect to the tools your agents already use.

  • Customer trust protected

    Guardrails and smooth handoffs keep experiences positive.

Book a free 30-minute review

Talk to an NTS architect about your customer support AI on AWS, Azure and Google Cloud.