Cloud Data, Analytics & BI for AI

Search & Log Analytics

Logs are only useful if you can search them quickly, and only affordable if you tier them. Keep recent logs hot and older logs cheap.

Multicloud AI & ERP / Cloud Data, Analytics & BI for AI

Search & Log Analytics: diagram comparing AWS, Azure and Google Cloud
How logs flow from source to search, and how AWS, Azure and Google Cloud each implement it.

Why it matters

Log volumes grow every year and often become one of the larger observability and security costs. Yet logs are essential for troubleshooting, security investigations and compliance.

How it works

A log pipeline

Sources across apps, infrastructure and security send logs that are collected and parsed into structured fields. Recent data sits in a hot tier for fast search, older data moves to a cold tier for cheap retention, and teams query and alert across both.

AWS, Azure and Google Cloud compared

AWSAzureGoogle Cloud
Log collectionCloudWatch LogsLog AnalyticsCloud Logging
Search and analyticsOpenSearch, Logs InsightsAzure Data Explorer, KQLLog Analytics in BigQuery (SQL)
Cheaper tiersInfrequent Access log class, UltraWarmBasic and archive tiersLog buckets and retention
Archive queryS3 with AthenaSearch jobsBigQuery
Noise reductionSubscription filtersTransformations, data collection rulesExclusion filters

What makes each cloud different

AWS

AWS offers CloudWatch Logs with the cheaper Infrequent Access class, OpenSearch for full-text search with UltraWarm and cold tiers, and S3 with Athena for archived logs.

Azure

Azure Monitor's Log Analytics uses KQL, with Basic logs for noisy sources, archive tiers with search jobs and Azure Data Explorer for very large volumes.

Google Cloud

Google Cloud Logging routes logs anywhere with the Log Router, Log Analytics queries logs with SQL in BigQuery and exclusion filters stop you paying for noise.

Design decisions that matter

  1. 01Structured logs at the source

    Fields, not free text.

  2. 02Tier by age and value

    Hot for days, cold for years.

  3. 03Drop noise early

    Filter before ingestion.

  4. 04Retention by regulation

    Not by default settings.

Common mistakes we see

  • Debug logs in production. Volume explodes.
  • One retention period for everything. Paying hot prices for cold data.
  • Logs nobody can query. Archived but useless.

A practical 30-day plan

  1. Week 1

    Measure log volume and cost by source.

  2. Week 2

    Filter noisy sources and fix log levels.

  3. Week 3

    Set up tiering and retention by category.

  4. Week 4

    Test investigations across hot and cold data.

How NTS helps

NTS optimizes logging platforms on AWS, Azure and Google Cloud, covering structured logging, tiering, retention policies and query tooling, typically reducing log costs significantly.

What you get

  • A log analytics platform with smart retention
  • Search and dashboards for operations and security
  • Cost tiers for hot and cold data
  • Alerting on important patterns

Typical outcomes

  • Faster troubleshooting
  • Lower logging costs
  • Better security visibility

How we work with you

  1. 1Assess

    A focused review of your search and log analytics across AWS, Azure and Google Cloud. We look for the gaps we find most often: debug logs in production, one retention period for everything and logs nobody can query.

  2. 2Design

    A target architecture and roadmap built on the decisions that matter most: structured logs at the source, tier by age and value, drop noise early and retention by regulation.

  3. 3Build

    Hands-on delivery alongside your team. We measure log volume and cost by source, filter noisy sources and fix log levels, set up tiering and retention by category, and finally test investigations across hot and cold data.

  4. 4Run and improve

    We tune retention, parsing and costs as log volumes grow.

Why teams choose NTS for search and log analytics

  • Find answers fast

    Well-structured logs turn hours of searching into seconds.

  • Costs under control

    Tiering and filtering stop log bills from exploding.

  • Shared by teams

    One platform serves operations, security and developers.

Book a free 30-minute review

Talk to an NTS architect about your search and log analytics on AWS, Azure and Google Cloud.